West-MEC PD Dept
Client: West-MEC Professional Development
Background: West-MEC offers professional development classes available to anyone interested in growing and developing personally and professionally.
Problem: West-MEC has a very strong brand but the Professional Development Department branding was falling behind. The Professional Development department is the only department within the organization that faces outwards and serves schools, businesses, and community members. To attract these potential clients, the department needed a modern look and feel going into the new year.
My Goal: As a contractor for West-MEC, my goal was to update the department's branding and bring it up to par with the rest of the organization's modern look and feel. I wanted to make it clear that the department was part of a larger organization. I also wanted to ensure that returning consumers were put at ease by keeping the iconography of the original logo intact.